End-to-end tracking implementation, GA4 & GTM setup, Adobe AEP pipelines, and insight-driven dashboards — built for NBFCs, fintechs, and growth teams.
From broken tracking to clean pipelines and actionable dashboards.
Client-side and server-side tagging, data layer design, and custom variable configuration.
Full GA4 property setup, event taxonomy, conversions, audiences, and BigQuery export.
AEP SDK integration, XDM schema design, dataset pipelines, and CJA report building.