I'm a digital analytics specialist working at Shriram Finance — one of India's leading NBFCs. My work spans the full data pipeline: designing data layers, implementing tracking via GTM and Adobe Tags, routing data through AEP and GA4, and surfacing insights in Looker Studio and CJA dashboards.
I work directly with marketing and product teams to solve real problems — broken funnels, missing conversions, inflated bounce rates, attribution gaps. I make sure the data is accurate, interpretable, and actually useful for decisions.
On the side, I help fintech startups, digital-first brands, and growing teams who need a reliable analytics partner without hiring full-time.